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Writing Style: The Writer’s Guide to Powerful Prose — 2 Comments

  1. Would like to know why your first word was ‘certain’, and whether design – the Big C – played a major part, Dave.

    ‘Certain’ sounds strong and positive. But a big C could be seen as menacing. Vance Packard started something, for sure.

    • All my articles start with drop caps, a nod to book design. “Certain” – as in “belonging to a group of well-defined members” represents my intentions. “Some” would have been, to my ear, less bold. Don’t read too much into the word choice. It’s the word that felt right but it’s not one that I lost any sleep over.

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