The World's Greatest Book

Since time immemo­r­ial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writ­ers who abscond with them quickly instead of striv­ing for excel­lence. But to the trained eye, writ­ing clichés stick out like a sore thumb. Authors of this day and age who strug­gle under the yoke of unde­tected style errors are too numer­ous to men­tion. The good writer puts his nose to the grind­stone and embarks on a quest to find hid­den trea­sure. With the patience of Job, he leaves no stone unturned in his search for words and phrases that give his writ­ing a per­sonal, authen­tic voice.

Writers from all walks of life are deter­mined to pub­lish by hook or by crook. Champing at the bit to pub­lish his book, the writer gets behind the eight ball and pours him­self lock, stock, and bar­rel into the task of writ­ing. Cool as a cucum­ber and lost in con­tem­pla­tion, the ambi­tious author taps away at the key­board day in and day out until the crack of dawn, happy as a kid in a candy store. As his man­u­script grows by leaps and bounds, he envi­sions a whirl­wind book­store tour and expects his book to sell like hot­cakes. Sure of suc­cess, he pulls out all the stops and pours every­thing but the kitchen sink into his writ­ing. And he’s proud to have suf­fi­cient skill as a writer to avoid pay­ing through the nose for an expen­sive edi­tor. Publishing, he is cer­tain, will open the flood­gates to a world of oppor­tu­nity where there’s never a dull moment. He envi­sions untold wealth, liv­ing larger than life in the lap of lux­ury, and laugh­ing all the way to the bank.
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