The new ePub3 format is talked about a great deal on the Internet, but aside from a short list of new features and capabilities, frustratingly little information is actually given about it. eReader manufacturers have barely begun to implement fragments of the new spec and they aren’t making promises about when upgrades will arrive, presumably because they don’t want to encourage consumers to hold out for new models.
Though this video is almost a year old, it does provide useful insight into the vision of the International Digital Publishing Forum (the organization that created and continues to work on the ePub specification). In the video, Bill McCoy, Executive Director of the IDPF, presents an only-slightly-technical perspective on ePub3 with demonstrations of a few of its capabilities.
In response to this older video, Bill McCoy suggested I share the following which was posted much more recently.
There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the most to earn their sales commissions and inspire customer loyalty. What do they offer in exchange for their cut?
Brick and mortar retailers generally demand 50% or higher commissions from publishers and therefore offer decreasing value. The idea that book retailers should make more money than writers and publishers do for wedging a tiny piece of merchandise spine-out on a shelf full of competing products is absurd, but the state of retail bookstores tells its own story. Publishers and readers have already switched en masse to online book distributors. Some physical retailers do sell eBooks, but it’s hard to justify going to a physical bookstore to buy one when you can sample books, read reviews and purchase them online. Selling eBooks at a bookstore is like selling DVDs of a stage performance at the box office. Continue reading →
There is a tendency to refer to “POD Publishers” with disdain, but POD is just a printing technology. I use Lightning Source for printing, own my own ISBN numbers and retain all of my rights. I do my own design and layout. “Vanity Press” is the term most often associated with companies who offer book production packages, take a share of royalties or rights and bundle your work into their “publisher’s catalog”—and I think the more reputable vanity presses can be a good fit for many writers.
Lightning Source is a printer. iUniverse is a vanity press. Both use POD technology. I suggest a distinction between “POD Printers” and “Vanity Presses” with the term “publishing” reserved for those who own their own ISBNs, rights and royalties. If you publish through Xlibris or iUniverse, technically, you’re not self-publishing, but whether that distinction is important varies according to individual circumstances and points of view.
Irrespective of intellectual property considerations and who facilitates production, without POD, we’d all be sitting on stacks of books, handling fulfillment ourselves, and praying for the day when we get our closet space back.
The following is something I posted on a discussion forum in response to someone who asked for a critique on about a dozen of their self-designed book covers.
Since you asked for a critique, I’ll pick on you, but with the caveat that you make many of the same errors everyone else does. I’m using you as a catalyst to educate rather than to make an example of.
The sore spot for me (and with many of my university design students, by the way—you’re in good company) is the typography. Continue reading →