IBooks Author is Apple’s new eBook publishing application, a drag-and-drop tool that allows publishers to create interactive books without having to write code.
From Apple:Available free on the Mac App store, iBooks Author is an amazing new app that allows anyone to create beautiful Multi-Touch textbooks — and just about any other kind of book — for iPad. With galleries, video, interactive diagrams, 3D objects, and more, these books bring content to life in ways the printed page never could.
Notwithstanding the fact that books have hardly failed to bring content to life these past five centuries since the introduction of the printing press, iBooks-Author looks pretty slick. However, Apple’s latest offering comes with sticky licensing restrictions that are unprecedented in the software industry.
It’s the latest big deal in publishing: Big publishers are being sued; accused of using the ‘agency model,’ to keep prices of eBooks artificially high. Amazon, the world’s largest bookseller, is complying but only offering agency terms to the Big Six publishers. But in spite of all the brouhaha, independent publishers don’t need to worry themselves about it.
Certainly, Amazon has well-founded concerns that if they don’t meet the terms of their largest suppliers, they could lose the right to distribute their eBooks. Not only would that be costly, it would dilute Amazon’s strategy for the Kindle; namely having the world’s largest selection of popular, desirable eBooks.
But small publishers—especially self-publishers—operate under an entirely different set of business conditions. While the judicial system referees the conduct of the publishing industry’s big players, other market pressures are more deserving of indie publishers’ attention. Continue reading →