There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the most to earn their sales commissions and inspire customer loyalty. What do they offer in exchange for their cut?
Brick and mortar retailers generally demand 50% or higher commissions from publishers and therefore offer decreasing value. The idea that book retailers should make more money than writers and publishers do for wedging a tiny piece of merchandise spine-out on a shelf full of competing products is absurd, but the state of retail bookstores tells its own story. Publishers and readers have already switched en masse to online book distributors. Some physical retailers do sell eBooks, but it’s hard to justify going to a physical bookstore to buy one when you can sample books, read reviews and purchase them online. Selling eBooks at a bookstore is like selling DVDs of a stage performance at the box office. Continue reading →
There is a tendency to refer to “POD Publishers” with disdain, but POD is just a printing technology. I use Lightning Source for printing, own my own ISBN numbers and retain all of my rights. I do my own design and layout. “Vanity Press” is the term most often associated with companies who offer book production packages, take a share of royalties or rights and bundle your work into their “publisher’s catalog”—and I think the more reputable vanity presses can be a good fit for many writers.
Lightning Source is a printer. iUniverse is a vanity press. Both use POD technology. I suggest a distinction between “POD Printers” and “Vanity Presses” with the term “publishing” reserved for those who own their own ISBNs, rights and royalties. If you publish through Xlibris or iUniverse, technically, you’re not self-publishing, but whether that distinction is important varies according to individual circumstances and points of view.
Irrespective of intellectual property considerations and who facilitates production, without POD, we’d all be sitting on stacks of books, handling fulfillment ourselves, and praying for the day when we get our closet space back.
The following is something I posted on a discussion forum in response to someone who asked for a critique on about a dozen of their self-designed book covers.
Since you asked for a critique, I’ll pick on you, but with the caveat that you make many of the same errors everyone else does. I’m using you as a catalyst to educate rather than to make an example of.
The sore spot for me (and with many of my university design students, by the way—you’re in good company) is the typography. Continue reading →