Organic Design – Real design doesn’t look like a technology demonstration; real design looks like the work of a living, thinking person. In handwork, scuff marks from sanders or extraneous saw marks are unacceptable flaws. In digital design, the same standard applies; go beyond the software footprint to bring your work to life.
I recently responded to an article on Publishing Perspectives by Andrew Pantoja that innocently advises self-publishers about sources for cheap book covers. It is technically easy to create your own cover; therein lies the problem. It’s also easy to sew your own parachute. I have seen successful covers made by amateurs but I’ve seen plenty of authors proudly displaying horrible design abortions.
Why hire a pianist for a wedding when you can get a digital piano cheaper? This same flawed logic is often embraced by do-it-yourself cover designers. It substitutes obtaining a tool for solving a problem. It’s even more embarrassing when the purchaser of the piano can’t hear the difference; a guaranteed room-clearer.
Graphic Design is not about making something “pretty” or even finding something you personally “like.” Design is a craft practiced by professionals who not only understand how to use their tools, but how to choose and mix typefaces, combine colors, achieve tension and balance, and avoid cliches. Graphic design uses text and images to solve a problem or achieve a goal. As with dentistry, there’s much to be said for working with a professional. Continue reading →