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Home : book marketing

Tag Archives: book marketing

Self-Publishing: Art or Business?

The World's Greatest Book Posted on February 6, 2012 by Dave BrickerFebruary 6, 2012

Self-publishing educators tell you how to sell your book, but very few bother to ask if that’s a worthwhile pursuit. Tacking marketing on as the de facto second phase of writing a book places many worthy artists’ resources in jeopardy. How much time, money and energy should you put into marketing your book? The answer is found in an honest evaluation of where your work lies on the spectrum between art and business.

John is a landscape painter. He has painted for decades, cultivating the skills to complement his talent. He works as a restaurant manager but he’s passionate about his art and maintains a studio in his garage. He has sold several paintings, had some gallery shows, and dreams of gaining enough stature as an artist to quit the food service business and devote himself to painting. After all, he paints at least as well as famous artists who make good money.

Wilma runs a vinyl sign shop out of her own garage. She creates graphics on a computer, exports the files to her vinyl cutter and applies them to shop windows and hanging banners. She studied design and takes her typography seriously, choosing appropriate typefaces and kerning the letters more carefully than her competitors do. Sometimes, she gets tired of doing commercial work; she wishes she could spend more time painting for fun but she’s grateful not to be working in a cubicle.

John is a fine artist. Wilma is a commercial artist. For our purposes, they represent the fiction and the nonfiction writer respectively.

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Posted in Book Marketing, Self-Publishing, Writing | Tagged art and business, book marketing, bookstores, fiction, independent publishers, indie publishers, marketing books, nonfiction, publishing, self publishing

Discussion Forum Etiquette – Promoting Your Book

The World's Greatest Book Posted on November 28, 2011 by Dave BrickerDecember 22, 2011

cheerleaderDiscussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses to others’ posts, make good forum etiquette a priority. There are important rules to play the forum game by. Break the rules too many times and you’ll lose your community.

I posted a link to one of my blog articles on a discussion group’s board. Though I generally get positive, relevant responses, one reply went something like this:

Response: Why not post a profile on [my site]? This is a free site for writers, poets, photographers and artists. You can advertise and sell your work for free. Make sure you include a link to your site so others can learn even more about you and purchase your work. Please help us spread the word in your vast network of connections, it will inevitably be one more piece of the pie to maximize your exposure.

My Reply: Did you even read the article? It’s considered good practice to participate in a posted discussion rather than change its topic. It smells like canned lunch meat in here.

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Posted in Book Marketing, Self-Publishing | Tagged book marketing, book promotion, Dave Bricker, discussion groups, facebook, forum etiquette, forum rules, forums, linkedIn, listservs, netiquette, promoting your book, publishing, self publishing, social marketing, twitter
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