Book reviews are critically important. Have you ever read a book hoping it would get better, only to find that it never did? And how do you tell if an independently published book is any good? So many are poorly edited and primitively designed, but writing off the entire self-publishing establishment amounts to closed-minded literary prejudice. Good online reviews drive purchasing decisions by separating out the Shinola—whether it’s trade published or offered by a vanity press.
In today’s digital world, consumers interested in most any product quickly look for the appraisals of early adopters. Considering a book? Or a new stereo? Or one of those “new” Jimi Hendrix albums? Smart consumers always check user reviews before clicking the “buy” button.
But if the average book takes ten hours to read and the average review takes an hour to write and post, you’re asking for eleven hours of a reviewer’s time. So how do you get people to review your book? Continue reading →