Tom Morkes recently published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces you to ask important questions that can help determine whether your book is a marketable commodity. And it adds basic sales elements that communicate value to the prospective reader. Even if you haven’t written your book yet, consider how filling in the various sections in Tom’s template might change the way you write and publish.
Like this? Learn how to sell more books with Tom Morkes.
The Perfect Book Sales Page: Section 1 – The Big Picture
The Perfect Book Sales Page: Product Summary
At the top of the Perfect Book Sales Page, the title and cover that you’re selling a book, along with some bullet points that illuminate its key selling points. Stop! As simple and obvious as these may seem:
- Does your title convey what your book is about?
- Is your cover engaging?
- Can you name at least three compelling reasons why a reader should buy your book?
So many authors never ask these basic questions. Smart publishers use them to determine what manuscripts to acquire and invest in. Writers who want to sell books ask these questions to help determine what to write. Yes, your book has to be good—but it also has to be a marketable product.