Category Archives: Self-Publishing

Writing is Design: Avoid Writing Clichés for Better Prose

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I’m reposting this article on writing clichés which I originally published in October of 2013. Enjoy!

clichesSince time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like a sore thumb. Authors of this day and age who struggle under the yoke of undetected style errors are too numerous to mention. The good writer puts his nose to the grindstone and embarks on a quest to find hidden treasure. With the patience of Job, he leaves no stone unturned in his search for words and phrases that give his writing a personal, authentic voice.

Writers from all walks of life are determined to publish by hook or by crook. Champing at the bit to publish his book, the writer gets behind the eight ball and pours himself lock, stock, and barrel into the task of writing. Cool as a cucumber and lost in contemplation, the ambitious author taps away at the keyboard day in and day out until the crack of dawn, happy as a kid in a candy store. As his manuscript grows by leaps and bounds, he envisions a whirlwind bookstore tour and expects his book to sell like hotcakes. Sure of success, he pulls out all the stops and pours everything but the kitchen sink into his writing. And he’s proud to have sufficient skill as a writer to avoid paying through the nose for an expensive editor. Publishing, he is certain, will open the floodgates to a world of opportunity where there’s never a dull moment. He envisions untold wealth, living larger than life in the lap of luxury, and laughing all the way to the bank.
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Verbs: Spice Up Your Writing with Verbs that Rock

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Verbs are the engines that move your writing and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion controls that shape the music of your sentences.

Verbs of Being versus Verbs of Doing

One of the most common elements in boring writing is “static verbs”—verbs of being that substitute for stronger verbs of doing. The only thing these verbs do is assert existence—which is the most generic of actions. And too often, static verbs cling—like just-dried socks to a wool sweater—to prepositions like I, we, they, he, she, and it. Prepositions have their place, but use them consciously.

He was a tall man with a white Stetson hat.
I am a graphic designer.
Bill’s friends were waiting for the next available table.

Constructs like those used above are fine for a rough draft, but use your word processor’s Find function to locate every static verb. Question whether to leave it or change it. There is no right way, except to make a conscious choice. It’s “autopilot” writing that will kill your prose, not the use or avoidance of a particular style. Moreover, the way you “fix” the above sentences will reveal your unique writer’s voice. Often, plugging in a better verb will only take you so far. Rewrite the sentence when needed. Convert bland factoids into powerful storytelling tools. Continue reading →

Nonfiction Writing and the One-sided Sales Conversation

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one-sided-salesBusiness, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products or services, what’s usually being sold directly to the reader is an idea—a strategy or philosophy that can be used to achieve a benefit. And the author is not present when they make their pitch—hence the one-sided conversation. Before readers will invest time in consuming, understanding, and executing the book’s idea, they need to know that the author:

  • Understands their culture
  • Addresses their pain points and challenges

 

And that the author will produce specific benefits that:

  • Save time and money
  • Reduce stress
  • Make them feel better about themselves and their place in the world

Chapter 1: Is My Book for You?

Nonfiction authors often wish to establish thought leadership. They want to build communities and catalyze movements around their ideas. To do this, they need to put their books in the hands of relevant readers. Have you ever filled out an online form and downloaded a piece of software only to discover that the developer failed to mention it only runs on whatever platform you don’t use? Failure to qualify your user/reader results in nothing but unread books and ill will. In the first chapter (and on the back cover), make it clear who your ideal readers are and what result you intend to deliver for them. Who is your customer and what is your value proposition. Continue reading →

Want a Traditional Publishing Contract? Do Your Homework

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traditional publishingThis article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book.

Perhaps the biggest myth in publishing is that as a writer, you simply choose a path: self-publish or find an agent. You can certainly choose to self-publish, but traditional publishing is a bit more like running for public office—you have to get yourself elected. Don’t plan on writing a manuscript, sending it off to a few publishing agents, and finding yourself comparing offers a few weeks later—even if your book is fantastic.

Traditional publishing houses are remarkable businesses. Understand the demanding world they succeed in and you’ll have no choice but to admire what they do. Here’s a short list: Continue reading →

Essay Writing and The Art of the Peanut Butter and Jelly Sandwich

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essay-writingThis article explores the simple art of essay writing and how its principles can be applied to most any kind of written work. Even if you never write an academic paper again, the techniques discussed here will help you write more focused and powerful prose. Time spent outlining your assertions and supporting principles makes faster work of the book creation process. Following the principles of essay writing ensures that readers can follow your plot, see the relevance of your examples, and understand your lessons and conclusions. If your goal is to teach or transform your reader in some way, essay structure helps break your book down into discrete and digestible blocks of information.

As an editor, one of the most common flaws I find in manuscripts, especially in nonfiction writing, is a failure to “keep the writing on the rails.” A section may start off talking about one topic, but one story leads to another until the subject drifts. Very often, at the end of a chapter or section, the writer fails to offer a conclusion that reminds the reader what the topic at hand is, and explains how the stories and examples support the chapter’s point. Good storytelling is always engaging, but it can be distracting. Remind readers what point you’re making often enough to keep them focused without getting lost in your anecdotes. Essay writing techniques help keep your writing and your readers focused.

I was fortunate to have been given a strong grounding in 5-paragraph essay writing in high school. One of my old teachers is still around, and I never fail to thank Mike Stokes when I see him at a reunion or a function at the school. Years later, when I taught thesis writing, I’d have my graduate students start with a simple exercise: Write the topic paragraph for an essay called “The Art of the Peanut Butter and Jelly Sandwich.” If you want to test yourself, take 5 minutes to try the exercise before reading on. Continue reading →

Join Me for a Free Business & Publishing Summit

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Rose Sneeringer, The Book Nurturer, invited me to join her panel of experts in the publishing portion of her summit, “Creating Your Dream Business: How to Follow Your Calling, Fulfill Your Purpose, and Succeed at the Work You Love!” The publishing telesummit is part of a broad selection of entrepreneurial discussions designed to promote creative entrepreneurship. The online event begins on February 15, 2016.

Publishing offers great opportunities for writers who pursue it as a business, but those who pursue writing as an art are often frustrated with their business results. In the publishing summit, we discuss some of the important  challenges that face indie writers, how indie publishing is different from traditional publishing, common publishing pitfalls and mistakes, and how to adjust your expectations (or your writing and strategy) to achieve success.

YourDreamBizGeneralThe publishing telesummit covers such topics as:

  • Book publicity
  • Book and Cover design
  • Find the right editor
  • Take control of your publishing business
  • Should you hire a book publicist?
  • EBooks in the web browser
  • Making your own eBooks with WordPress

Sign up to attend the free publishing telesummit to hear my conversation with Rose and expert book publicist, Penny Sansevieri, along with publishing, marketing, and business advice from the rest of the panel of business and publishing professionals at http://yourdreambiz.net.

 

Publishing Advice – Practices & Principles

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publishing-adviceThe following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations.

I’ve written and published 6 books, and I’m working on my seventh. I’ve guided many remarkable people through the process of telling their remarkable stories, and served as editor, typesetter, cover designer, web developer, and marketer. I love writing, publishing, and book design, but the least pleasant part of my work involves delivering “straight talk” that has popped many a shiny bubble. My experiences in publishing have been overwhelmingly positive, but I routinely hear from writers who have made expensive mistakes. Others are frustrated and stuck in the writing process. The good news is that with a bit of research, the right resources, and a few reality checks, problems can be avoided. You probably can’t do it yourself, and you probably can’t do it for free, but you can publish an excellent book and find the process rewarding.

Here are few snippets of writing, book design, and publishing advice:

Of course it sucks; that’s why it’s called a “rough” draft. Keep writing.

Many great books are terrible products. Many terrible books are great products. Write for the marketplace or write because you have something to say, but know where your book lies on the spectrum between art and business. Adjust your expectations accordingly.

Some writers struggle to generate ideas. “What will I write about?” Trying to have an idea is like trying to fall asleep. It doesn’t happen until you stop trying. But once you do fall asleep, a river of ideas flows through your head—characters, settings, conflicts, colors. Sit at your keyboard. Close your eyes. Take a deep, slow breath. Write something—anything. Don’t judge it. Don’t worry if it’s “good.” You don’t have to use it. Hold the pen for God. Just write something. You don’t even have to know consciously what it’s going to be. You may have to try this exercise several times before you “let go enough to flow.”

Given the low profit you make on an individual book and the quantity you have to sell to break even, it’s difficult to justify the costs of editors, typesetters, and cover designers. But given the time, care, contemplation, determination, and love that go into writing a book, it’s as difficult to justify presenting your book in any way that undermines the value and sincerity of the ideas it contains. Excellence is not always practical, but mediocrity contaminates everything it touches.

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The Singular They is Now Officially Correct

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singular theyFind your favorite writer and give them this message: They no longer have to mire their writing down with awkward “his or her” and “he or she” and “he/she” usages. According to The Washington Post, the singular they/them has been adopted as officially correct English by over 200 linguists at the American Dialect Society. The Washington Post has already integrated the new rule into its style guide.

Traditionally, they and them have been plural, referring to groups of more than one person. When referring to one person of unknown gender, the generic masculine served well until feminists took issue with practice.

Find a teacher in the hall and give this gift to him. I'm sure he'll appreciate it.

became:

Find a teacher in the hall and give this gift to him or her. I'm sure he or she will appreciate it.

Speed bumps? No. You know those tire shredders they have at car rental facilities that prevent drivers of stolen cars from driving out the entrances? What a quandary! Is eviscerating our sentences truly a sign of respect for women? Good prose is music. This is noise. Some settling of contents occurs during shipping and handling. Not good. Continue reading →

Rethinking Book Cover Design

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thoughts on Book Cover DesignBook cover design tells the story of the story. It must convey the spirit and intentions of the author authentically, and it also has a few practical chores to perform. If a book cover design is to accomplish these things in a world of publishing “climate change,” old approaches must be both embraced and questioned. Books are marketed in ways that authors and publishers could never have imagined only a few short decades ago; a new approach is needed. At the same time, a study of the history of printing and design affords powerful opportunities to communicate in fresh new ways.

The notion that a book will be found in a bookstore, picked up, and perused is sadly obsolete, especially as it relates to indie publishers. If you don’t have a contract with a big publishing house, your book will probably never see a bookstore. It makes no sense to design a new cover to fit an old merchandising model. Consider how prospective readers will be exposed to your book, and what information will be presented in that context. The title, byline, synopsis, reader reviews, author pages, and other data  are part of every book’s online listing. The cover art occupies only a small portion of the page.  And all that data won’t be visible on the tiny, digital cover even if you do pack it into a book cover design.

amazon-listing

It makes sense to rethink cover design. If your book is commercial, the cover should convey its practical value. But if your book is literary art, an artistic, uncluttered cover might convey that as well as any blurb or list of testimonials. As a designer, I find that liberating. Continue reading →

Book Design Basics: Choosing a Book Font

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book font featured imageSelecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into a professional typesetter, it will inform indie publishers about the kind of guidance they should expect to receive from one. And if economic constraints force you to typeset your own book, the information offered here will help you make informed choices.

Book typography is an unusual art. Its success is best measured by the invisibility of the final result. The reader should not notice the type, and the type should not obscure or dilute the author’s intentions. Yet, the reader should be affected by the type. Reading is an aesthetic experience, and book font selection lies at its foundation. Continue reading →