HomeBook MarketingSelling Your Book in Discussion Forums? Don’t!


Selling Your Book in Discussion Forums? Don’t! — 17 Comments

  1. I have joined some discussion forums but have yet to really join in and participate. Thanks for the warning. This is the second article I’ve read about annoying habits of some authors. It makes me wonder then, where are the appropriate places to mention and promote your book?

    • The best way to promote your book using forums is to participate in discussions where your readers are. Answer questions. Offer advice. Share blog posts. Demonstrate that you have something to say and that you’re willing to share selflessly. People will look at your profile and see your books and contact information. Loyalty is much more effectively earned than advertised for.

      • Got it thanks. So the best way then is to build value in yourself with your readers and others to lead them to seek out more info about your work.

        • Exactly. How did you arrive at this blog? I didn’t post a link in the middle of somebody’s conversation that said “check me out.” I wrote an article, shared it, participated in the discussion, and earned your interest. Only a tiny percentage of visitors become customers but if the rest leave educated or inspired, I won’t feel bad about it. It beats standing around with a sign that says “I’m for sale.” Thanks for reading and commenting.

  2. Love this! I would like to share your article on some of the other sites on LinkedIn. I recently posted a science article on a couple of health groups and I hate it when readers start promoting their products. I just keep quite and leave the discussion. In the book groups I read a lot of conversations more than I participate. Probably need to work on that.

  3. Dave, awesome points. It’s all about being part of the discussion and not trying to say, “Look at me, look at me!” We all ignore that person at parties…unless they slip on their spilled drink or hit on the host’s wife.

  4. Hello Dave. If you want to be part of forums and ‘sell’ on there, will only be effective by being part of the community. And if you’re a valuable part of that community, selling your book would be a no brainer for your fans/friends.

    Also, your point on selling books to writers, is like preaching to the choir. Respecting the topic starter. I hosted a Skype chat/group once on commenting and had a friend of mine change the topic to his platform and even drop a link for a comment. We’re not great friends anymore.

    I think if you want to really sell books, provide value in the forum and be a valuable participant. The forum hosts and moderators will LOVE you and you can have a modest signature selling your book.