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Home : Lisa Ryan

Tag Archives: Lisa Ryan

Indy and Traditional Publishers Are Not Competitors

The World's Greatest Book Posted on March 4, 2011 by Dave BrickerMarch 4, 2011
Today’s post is from Lisa Ryan, CEO and Lead Strategist at Tinley+Ryan, former Marketing Manager of On-Demand Publishing Services at Amazon.com and former Vice President of Marketing at BookSurge. I’m honored to have your contribution, Lisa.

On a macro-level, independent and traditional publishers not only co-exist amicably, they are full-on partners in the publishing and production of books. They are not competitors.

Today, publishers large and small are concerned with digital rights management, monetizing assets like out-of-print titles, and the lightning-speed evolution of alternative format books/readers. Because of these and other economic factors, they work hand-in-hand with digital publishing houses and POD fulfillment providers for support. They in turn support self-published authors. It happens every day. It’s a symbiotic eco-system on the back end, no matter how the surface-level factions consider the issues.

Self-published works provide the data traditional publishers need to take calculated risks on new authors. One initiative we worked on at Amazon was a reporting system that allowed large publishers to monitor the sales velocity of our best-selling self-published titles. We’ve seen some pretty impressive deals come out of that – of note, a three book, six figure deal for a fiction series. Continue reading →

Posted in Book Marketing, Self-Publishing | Tagged Lisa Ryan, traditional publishing
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