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Home : google books

Tag Archives: google books

Book Distributors: What’s in it for Publishers?

The World's Greatest Book Posted on October 10, 2011 by Dave BrickerDecember 22, 2011

There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the most to earn their sales commissions and inspire customer loyalty. What do they offer in exchange for their cut?

Brick and mortar retailers generally demand 50% or higher commissions from publishers and therefore offer decreasing value. The idea that book retailers should make more money than writers and publishers do for wedging a tiny piece of merchandise spine-out on a shelf full of competing products is absurd, but the state of retail bookstores tells its own story. Publishers and readers have already switched en masse to online book distributors. Some physical retailers do sell eBooks, but it’s hard to justify going to a physical bookstore to buy one when you can sample books, read reviews and purchase them online. Selling eBooks at a bookstore is like selling DVDs of a stage performance at the box office. Continue reading →

Posted in Book Marketing, eBooks, Self-Publishing | Tagged amazon, barnes and noble, book distributors, book previews, book retailers, bookstores, google books, iBookstore, iPad, itunes, itunes bookstore, kindle, kindle fire, kindle vs. iPad, nook, Pubit!, publishing
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