Home : Writing is Design: Avoid Bland Pronouns and Boring Verbs

pronounsAs a graphic designer, I see numerous parallels between the values that create engaging imagery and the values that create engaging prose. So many designs fail because the designer arranged elements on a page without questioning their purpose, hierarchy, or relationship to the intended message. Good writing is characterized by the same conscious application of order, balance, tension, tone, spirit, relevance, and clarity as good design. As a designer might scrutinize a page to evaluate margins, kerning, and font choice, a writer can search for style patterns that illuminate weak, lazy, or formulaic writing and missed opportunities to create stronger prose.

This article is the first in a series of “Writing is Design” tips. The advice offered concerns writing patterns that can be easily searched electronically within a manuscript. And such style problems are unlikely to be revealed by spelling and grammar checkers. You’ll need to ferret them out yourself or use a style checker like AutoCrit.


You can find the 25 most common pronouns here, but rather than create yet another rant about the subject, this post focuses on “we,” they,” “there,” and “it.”

Pronouns at the start of a sentence run the risk of being vague:

It felt cold and heavy in his hand.

But in context, the same initial pronoun can avoid repetition and smooth out the prose. In this second example, the reader has no doubt about what “it” is.

Tom withdrew the revolver from his coat pocket. It felt cold and heavy in his hand.

And yet, we might look for an opportunity to substitute a detail or a synonym or a pinch of pepper for the pronoun. Can we insert a phrase that builds tension or supports a thread of the plot?

Tom withdrew the revolver from his coat pocket. The weapon felt cold and heavy in his hand.
Tom withdrew the revolver from his coat pocket. His father's gun felt cold and heavy in his hand.
Tom withdrew the revolver from his coat pocket. The deadly instrument felt cold and heavy in his hand.

Certainly, use of the simple pronoun “it” is not wrong, and electing to use [it] is a perfectly valid writing choice. But when designing prose, search out each instance of “we,” they,” “there,” and “it.” Make a conscious decision about whether you want to use a pronoun or substitute some spice.

Pronouns have an unfortunate affinity for “generic” verbs:

We were on top of the mountain.
He was a sailor with a sparkling blue uniform.
They are delicious
There are two flavors of ice cream in the freezer.

Verbs like “was,” “are,” and “is” represent the most generic statements a writer can make about the status of a subject. If verbs like these were single, they’d advertise that they “like candle-lit dinners and walks on the beach.” They perform a functional role in a sentence by fulfilling the (loose) requirement that it contain a verb, but that’s about all they do apart from asserting existence and tense. When combined with a pronoun, generic verbs complete a perfect recipe for boring writing.

“There are” and “There is” are particularly troublesome combinations. “There”—in some nonspecific state or condition; “is/are”—exists in some nonspecific way. For an easy fix, look for opportunities to put the subject up front:

Two flavors of ice cream are available in the freezer.

or in back:

The freezer contains two flavors of ice-cream.

And now, we can use some playful verbs to characterize the freezer:

The freezer produced two flavors of ice cream.
The freezer conceals two flavors of ice cream.

Let’s upgrade the rest of our verbs. Add an action, some conviction , some sensory input. Make the sentence more experiential.

We planted our flag on top of the mountain.
He stood proudly at the rail, a sailor with a sparkling blue uniform.
They taste delicious.

Replacing the pronouns works as in the first example. Identify who or what is being represented and add details that enhance description or experience.

My trio of exhausted climbers planted our flag on top of the mountain.
Midshipman Thomas stood proudly at the rail, a sailor with a sparkling blue uniform.
Sarah's homemade chocolates taste delicious.

Certainly, good writing does not require every instance of a pronoun combined with a generic verb to be “fixed.” Sometimes, the pronoun and generic verb combination fulfill the simple role of converting a potent phrase into a sentence.

It was a dark and stormy night.

In Edward Bulwer-Lytton’s classic example, the only reason the pronoun and generic verb exist at all is because “dark and stormy night” wouldn’t be a proper sentence without them. Nevertheless, I would be tempted to open with, “A dark and stormy night.” and let the stalwart grammarians hang.

Steven Bauer says, “I wouldn’t call the verbs “generic”; they’re all forms of “to be” (or what we used to call “verbs of being”) and they are more or less like equal signs in math.  When they simply indicate descriptive conditions, they’re invaluable, but they quickly get boring simply because they denote stasis. In writing (in general, but particularly in narrative writing) doing trumps being. But part of the “design process” is having the taste to know when it’s inadvisable to translate the “is” construction into something “better,” which can also quickly become overwrought or fancy.  As the great Elmore Leonard said, ‘If it sounds like writing, I rewrite it.'”

Use your word processor’s “Find” function to track down common pronouns and “generic” verbs in your manuscript. If the process of inspecting every “it” or looking at every sentence in your manuscript that begins with “There” is laborious, you’ve probably overused these pronouns and will find the effort to be worthwhile. Evaluate whether the pronoun or the generic verb is simple and elegant, or a wasted opportunity to write something better. Whether creating images or prose, that conscious, aesthetic decision-making process is called “design.”

Read Part 2 of Writing is Design: Avoid Writing Clichés for Better Prose


Writing is Design: Avoid Bland Pronouns and Boring Verbs — 18 Comments

  1. Great advice, Dave. I’m particularly struck by your call to whether we could replace an easy pronoun with something more powerful, or at least informative. “It” and “they” may fall easily from our fingers on the keyboard, but when we go back to edit and re-write, could we be more intentional? Could we actually convey more with fewer words?
    Yes, some people may carry this to an extreme and stuff sentences with unnecessary variation, but the tendency to excess doesn’t negate sound advice. Thanks!

  2. As I said on LinkedIn, I think this is bad advice. It is what Fowler (whom, with adequate caution, you all consider reading) called ‘Elegant Variation’. I’m not as stubborn as he is: I think variation can be a good thing, but overdone it can appear tacky, cheap and laborious. Repetition is mostly harmless. If you want more vigour, re-write the sentence.

    You’re right about re-writing a sentence without verbs, though it’s hardly revolutionary. Writers from Nabokov to Pynchon do it all the time. I think the only people that have a problem with it are those that have a too rigid idea of what makes a sentence.

    • I don’t advise elegant variation. I advise using writing patterns to identify opportunities to make a conscious decision whether to modify a sentence or leave it as is. Quite often, the simpler form does the job. Quite often it doesn’t. Certainly, as in the “deadly weapon” example, it’s easy to transform a simple and vague sentence into an overwritten clunker. What constitutes overwritten prose is subjective, but the judgment should be made consciously and carefully. Writing by blind habit, whether it produces bland pronoun/verb combinations or “elegant” variation is money in your editor’s pocket.

      • Like most things, I think language (how it’s used) is largely a matter of balance coupled with matching the surroundings? Like not shouting in a library or a place of lamentation? Or yelling your head off at the race track…

        If you’re writing something dramatic then of course you’re going to use extremely evocative language at some point, but often bare minimum force can be as effective to counteract the rich layers of action or atmosphere. It’s a question, as you say Dave, of when to keep things simple and when to season liberally and that has to be very much a selective and deliberate process to make the words gyrate, or sizzle, or whirl, or brood where they’ll do most good!

        • And that is exactly what I mean when I say “Writing is Design.” Too many of our writing habits are invisible to us. Any pattern we can use to highlight prose in a way that exposes it to objective decision-making will only benefit the writing. Thanks as always for your participation here.

  3. Quite interesting and useful too for budding writers! writing is an art. Grammatical accuracy is one thing but, making your writing impressive by adding style is another. Style, individual and distinctive, will make your writing last longer. The article on ‘design’ is the first step in shaping and developing your style.

  4. Quite interesting and useful too for budding writers. Grammatical accuracy is one thing but, making your writing impressive with a touch of style is another.

  5. I do, therefore I “am.” Sometimes I “am” stuck as to which word to use. The verb “to be”- a state of being.
    Dave, loved your article. I too have finished a manuscript and need to revisit word choices.

    • Thanks, Journey. As I write this series on style problems, I should mentioned that my primary qualification for doing so is that I’ve been busted for making these mistakes myself. Glad to know you found this useful and good luck with your book.

    • And verbs ARE doing or being words; you and Jan are both correct. But something can simply “be” or it can jump, dance, fly, or smile. “There are” and “It is” are correct and functional statements of being. But writers should at least consider the option to go beyond merely asserting existence. By finding instances of pronouns combined with simple infinitives, opportunities to enhance the prose are revealed. Sometimes the simple form is best left as is but quite often, the writing gets stronger when these spots are given some creative attention.

  6. I don’t know whether this is common globally or if it’s just my age and location but in kindergarten/infant school (so 5 years old and in the UK) we were always told that verbs were ‘doing’ words and so I’ve always had difficulty with ‘is’ and ‘was’ etc – some things just stick I guess?

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