This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked at the state of self-published book covers. But rather than criticize blindly—it’s too easy to proclaim that a design fails or succeeds—both articles explain what works and what doesn’t work about a variety of covers.
After exploring a field of generally mediocre-to-poor examples, I want to try to answer the most difficult question of all: what does work in design? No magic formulas exist. Many designs succeed simply by avoiding some of the weak practices described in the earlier articles. Other designs succeed for many reasons—and ironically, those reasons—and even the perceived success of the work—may not be obvious at first glance.
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