Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the job to a new generation of young, digital artists. Much of the old wisdom got left behind—paved over by the pixel. This article looks at a piece of design history—page layout—and places that history in a practical contemporary context.
Book Design: The Role of History
I bought my first Macintosh in 1987. I remember learning Pagemaker and stumbling over concepts like “leading.” Why not just call it line spacing? I learned about publishing technology and worked in the field, but it wasn’t until I started teaching college design classes (jobs I got because I knew the software) that I encountered the history of design and its value. My students were talking about Constructivism and the Bauhaus School and Pushpin Studios. I was all about Beziér curves, vector graphics, and the clone tool. The Graphic Design department chair looked me in the eye one day. “Get ready,” she said. “You’re teaching History of Graphic Design next quarter—and you’d better know your shit.”