There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions.
If the answer is, “I don’t really know. I had a story inside me and it just had to come out,” you’re the sincerest kind of writer, but you may not have a good product upon which to build a publishing business.
Who is my book for?
If the answer is “anybody who loves a good tale with a surprise ending,” you may have a great story and a well-written book, but you may not have a good product upon which to build a publishing business.
What are my goals as a publisher?
If the answer involves the bestseller list, Oprah, selling movie rights to Warner Brothers and licensing a series of toys based on your characters, your ambition is admirable but your expectations for massive success with a startup venture in an industry with which you have no experience are probably unrealistic.
What’s my time and money budget?
If the answer is “I can part with a few thou and I’m willing to work a few days a week after the kids are off to school,” you’re typical and your dedication still counts, but you may not have the time and capital upon which to build a publishing business.
The fact is very, very few books ever make money. Continue reading →