Category Archives: Book Marketing

Self-Publishing: Art or Business?

Posted on February 6, 2012 by

The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy. Continue reading →

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Recent Publishing News Recap from TheWorldsGreatestBook.com

Posted on January 27, 2012 by

Self-publishing has seen a host of new eBook technologies announced in recent days. Moves to apply sales tax to digital downloads will soon impact publishers’ pricing and revenue models. Amazon’s announcement of new tools and support for new features in … Continue reading →

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WordPress – Websites for Writers and Publishers Part 1

Posted on January 9, 2012 by

WordPress is a magic web publishing tool perfect for writers and publishers who want to build attractive websites without spending a fortune and build reader communities around their work. This is the first in a series of articles that explain … Continue reading →

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Indie Publishers, Bookstores and Readers – the Indie Ecosystem

Posted on December 26, 2011 by

Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … Continue reading →

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Self-Publishing IS Real Publishing-The Difference is up to You

Posted on December 15, 2011 by

The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … Continue reading →

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Discussion Forum Etiquette – Promoting Your Book

Posted on November 28, 2011 by

Discussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses … Continue reading →

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The Baker EBook Framework – EBooks as iPad Apps

Posted on November 16, 2011 by

Baker is an HTML5 eBook Framework for publishing books on the Apple iPad using open web standards. It’s opensource, BSD license (which pretty much means it’s free to do anything you want with it except resell it). Baker is also working on an HTML5-based HPub format similar to the ePub documents used for a variety of eBooks. Continue reading →

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KF8 and ePub3: New Standards for EBooks

Posted on October 31, 2011 by

Things are about to get interesting for readers, designers and the eBook publishing business as new formats bring enhanced formatting and interactivity to eBooks. Amazon has just announced a new KF8 (Kindle Format 8) format. The KF8 format replaces Amazon’s … Continue reading →

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Kindle Fire vs. iPad – An Apple User Bets on Amazon

Posted on October 17, 2011 by

Kindle Fire or Apple Ipad? I’ve read plenty of buzz about how Amazon’s new technology compares to Apple’s, but discussing the relative prices and values of here-today-gone-tomorrow electronic devices misses the point. At stake are important personal freedoms and the … Continue reading →

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Book Distributors: What’s in it for Publishers?

Posted on October 10, 2011 by

There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … Continue reading →

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