Self-Publishing: Art or Business?

The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy.

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Recent Publishing News Recap from TheWorldsGreatestBook.com

Self-publishing has seen a host of new eBook technologies announced in recent days. Moves to apply sales tax to digital downloads will soon impact publishers’ pricing and revenue models. Amazon’s announcement of new tools and support for new features in Kindle … Continue reading

WordPress — Websites for Writers and Publishers Part 1

WordPress is a magic web publishing tool perfect for writers and publishers who want to build attractive websites without spending a fortune and build reader communities around their work. This is the first in a series of articles that explain in non-technical terms … Continue reading

Indie Publishers, Bookstores and Readers — the Indie Ecosystem

Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent from. Therein … Continue reading

Self-Publishing IS Real Publishing-The Difference is up to You

The notion of real publishing­ as opposed to self–publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty much stopped referring … Continue reading

Discussion Forum Etiquette — Promoting Your Book

Discussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses to others’ … Continue reading

The Baker EBook Framework — EBooks as iPad Apps

Baker is an HTML5 eBook Framework for publishing books on the Apple iPad using open web standards. It’s opensource, BSD license (which pretty much means it’s free to do anything you want with it except resell it). Baker is also working on an HTML5-based HPub format similar to the ePub documents used for a variety of eBooks.

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