Book trailers are a recent fad in indy book promotions. While they don’t solve the problem of people having to find them to appreciate them, they require a lot less time to consume than the books they represent. This trailer for my novel, The Dance, is 45 seconds long with a five second freeze added at the end (because youTube fades out after the video ends). Book trailers are a feather missing from the caps of most self-published book campaigns, and most amateur video doesn’t achieve any higher standards than the majority of self-published books. In other words, there’s an opportunity to stand out from the crowd. I don’t expect a big spike in the sales graph, but it will be interesting to watch the YouTube view stats. I suspect the majority of viewers will be writers.